Lead Nurturing
Lead Nurturing – The solution for unqualified, yet still valuable, leads
Sales people are busy. Although you may want them to follow up with every lead, you really want them focused on those with the highest likelihood to close. MarketNet's automated lead nurturing engine (also known as marketing automation software) allows your marketing department to set up the rules that determine which leads are "marketing qualified" and therefore need to be nurtured, versus those that are "sales qualified" and ready to be handed to a sales representative. The system is flexible and allows multiple custom nurturing tracks based on a lead's location, product interest, engagement stage, score, etc. and includes process flow visuals so you know how each lead is being handled. We can integrate automated lead nurturing with your existing CRM or our own incommand Lead Management System™ for a full, closed-loop view of lead and lead source performance. And, unlike many other vendors in this space, we can continue to help you manage campaigns by consulting on creative, content, timing and messaging.
Should your channel sales strategy include lead nurturing?
While it's true that lead nurturing gets a little more complex once a lead has been handed off to a channel partner, you should absolutely continue to nurture! Co-branded nurturing that promotes your company and your reseller's brand along with tools to allow the reseller to control nurturing are the key to a successful channel nurturing program. Check out these resources for more information and proof of success:
