Lead Management - Solutions Overview

Our lead management solution is called the incommand Marketing System™. It's a simple, easy-to-use, Web-based program that gives your sales representatives and channel partners the tools they need to manage leads, without the complexity or cost of CRM. We refer to our approach to lead management as the "3-legged stool" that creates and maintains dealer and reseller loyalty while support marketing's goals. The 3 legs are:

• Prospecting – From co-branded catalog mailings to millions to small, targeted email blasts offering custom-developed content (white papers, etc), we offer clients unique lead generation programs to help fill the lead management pipeline
• Lead Management – Once a lead is generated, we’ll help with lead qualification, automated lead distribution, sales territory management, lead nurturing and campaign return on investment tracking
• Other Marketing Tools – Many reseller partners have their own ideas when it comes to lead nurturing so we offer flexible campaign builder tools that help them create and send co-branded messaging (emails, direct mail and print on demand)

In summary, the incommand Lead Management System:

• Quickly and efficiently distributes leads to the best qualified sales resource based on a flexible, customizable, rules-based engine ( If you want all blue and purple gizmo leads from the land of Nod to go to your favorite sales representative Wee Willy Winkie, this lead distribution software can make it so. Just set it and forget it.)
• Provides a flexible territory management tool to easily shift sales resources based on geography, product line, vertical and more. (When Wee Willy gets overwhelmed you can pick up only the purple gizmo leads and give them to Rapunzel… with about 2 clicks of your mouse.)
• Responds to leads with personalized electronic and print collateral through an integrated fulfillment operation. (If Rapunzel is spending the last 3 hours of each work day combing her hair, writing personal notes and shipping samples to sales leads you can at least cut the notes and sample time down so she can spend more time on the phone or out meeting her clients.)
Automatically touches less-qualified leads with built in marketing automation software to save costs and increase conversions (Yes Virginia, there really are sales-ready leads and leads that aren’t. Do you really expect Wee Willy to sell someone who’s never heard of a gizmo?)
• Discovers which marketing initiatives produce the most qualified leads and closed sales on the highest-margin products and services (So you can wisely spend your loot on the RIGHT activities from now on)
• Supports your channel sales strategy, whatever that may be, with flexibility and a fresh approach to reseller lead management solutions