TouchPoint Recorder
A Lead Management Solution's Foundation: The Database
We call our marketing database the TouchPoint Recorder™ because it collects the ways a lead first "touches" your company. From initial inquiry on your website to response to a direct mail campaign, the TouchPoint Recorder assigns an initial source code to every lead. Lead Management Software must retain the initial lead source throughout the sales process to help you measure your most effective sources of leads (and plan your future budgets accordingly). The TouchPoint Recorder forms a master database where all leads and lead sources are deposited prior to lead qualification, lead nurturing and lead distribution to the sales channel(s).
Example report showing how lead management software (like incommand) proves return on investment (or not) for your lead generation campaigns:
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Header 3: Example report showing how lead distribution by touchpoint and channel can create a compelling tool to reinforce your channel sales strategy |
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