Creative Builder

One of the most important elements of a lead management solution is LEADS! Another way of filling the lead pipeline is to provide creative tools to your channel partners, making it easy and cost-effective for them to generate sales leads. The Creative Builder application has two programs:

• The Campaign Builder enables dealers or other sales channels to manage a complete direct-marketing initiative within your brand. The Web-based options form lets them choose among mailer or email templates that have been approved by your corporate office, then choose the products or services they want to promote, insert their own offer and dealer-specific content, choose a recipient list and track response rate and conversions through the incommand lead management system.
• The Collateral Builder enables your partners to add their logo, contact information and pricing to a series of your product brochures. Again through web-based options, dealers can customize product brochures and save them to their desktops for future email needs or print them to distribute to their prospects.

The Campaign Builder generates local awareness for you and your reseller and is a great candidate for co-op funds. Consider adding one of these optional tools to your channel sales strategy, with or without our lead management solutions.

Examples of some of the builder pieces that have been designed and used by our clients: