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TouchPoint Recorder®
"The reader service card came in yesterday via email, the business reply cards via regular mail, customer support phone reports are in a spreadsheet and emails are text. How will I ever make sure that these are all captured and flagged correctly for future follow-up efforts?"
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| -Market Analyst |
Touch points can be defined as any contact between a person and your company. MarketNet's TouchPoint Recorder® can standardize and capture data from direct (specific follow-up requests) and as well as indirect (good candidates for follow-up) touch points. This ensures inclusion of all inquiries in one database, which expedites information flow and makes marketing investments measurable. |
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