Methodology

Anyone who has ever been a part of a marketing department knows that the marketing budget is typically the first thing to get cut when cash flow is tight. As marketers we've all lived in a world where we feel compelled to continually justify our worth to the rest of the company. MarketNet is positioned to help a marketing department prove their worth (and protect their budget) by proving return on investment for every marketing dollar spent. This means that marketing is no longer a variable expense and therefore easily cut. It becomes a fixed expense, directly tied to sales revenue, and therefore a necessary part of doing business.

MarketNet can help you justify your budget through response tracking and then increase that return by helping your sales channels convert more inquiries into sales. By taking on many of the administrative tasks required to build a relationship with a prospect, MarketNet gives your sales channels time to focus on selling. Industry statistics show that a typical sales person will generate between $1 million and $1.5 million in sales per year. Based on that, they can be worth $500/hour. Should you really be using a $500/hour employee to send letters and make cold calls?

Please contact us today for more information or a business process analysis to see how MarketNet can help you.